The Baele family ran a crop and milk farm for generations in the Belgium’s Namur region. The different crises encountered over recent years in the farming industry encouraged Jean-François, the young son with a passion for farming, to consider a new direction for the family business. The desire to diversify the farm’s activities was clearly demonstrated in 2005 when he came up with the idea of installing a 5-hectar vineyard in the Hesbaye region.